Resort Marketing Manager
Melco Resorts & Entertainment · Vasa Kellakiou
Job description
About the role
The Resort Marketing Manager acts as the account manager and project owner for multiple business units within the resort, including hotel, food & beverage, entertainment, MICE and other operations. Reporting to the Senior Marketing Manager, this role leads the Marketing Executives team and ensures seamless collaboration between business units and the marketing division.
Key responsibilities
- Lead integrated, cross‑channel marketing campaigns that engage target audiences and deliver measurable business results.
- Manage and develop the Marketing Executives team, prioritising workload, overseeing campaign execution and ensuring alignment with brand guidelines.
- Create clear campaign briefs that convey objectives, target audiences, key messages, deliverables, timelines and brand requirements.
- Write, review and refine audience‑centric content for digital, social, website, email and advertising channels.
- Develop and optimise social media and content strategies to maximise reach, engagement and brand awareness.
- Coordinate with internal units, agencies and vendors to plan, execute and launch campaigns on schedule.
- Maintain and strengthen the brand strategy and market positioning of City of Dreams Mediterranean.
- Oversee the development and approval of marketing creative, ensuring quality and consistency across all touchpoints.
Required profile
- Proven experience leading marketing teams in a hospitality or resort environment.
- Strong stakeholder management and communication skills.
- Excellent project‑management abilities with a focus on meeting deadlines.
- Creative storytelling talent and a keen eye for brand consistency.
- Ability to work collaboratively across multiple departments and external partners.
Required skills
- Content creation and copywriting for digital and social platforms.
- Campaign planning and execution across multiple channels.
- Brand management and adherence to brand guidelines.
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Published 2 weeks ago
Expires 1 month from now
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Melco Resorts & Entertainment
Vasa Kellakiou
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