AI Growth Marketing Manager – B2B Demand Generation

About the role

We are seeking a hands‑on AI Growth Marketing Manager to own and scale our B2B demand‑generation engine. Reporting to the CMO, you will design multi‑channel programs, optimise funnels and deliver qualified pipeline across several markets.

Key responsibilities

• Own end‑to‑end demand‑generation campaigns, from awareness to pipeline conversion.
• Build and deploy LLM agents that scrape competitor ads, rewrite battlecards, summarise media coverage and draft personalised outbound sequences.
• Manage paid acquisition on LinkedIn, Google, Meta and other B2B channels.
• Design, test and continuously optimise landing pages, email sequences and conversion funnels.
• Define, measure and improve metrics such as MQLs, CPL, CAC and pipeline contribution.
• Collaborate closely with Sales to refine lead quality and feedback loops.
• Plan and execute field‑marketing initiatives, including webinars, events and regional activations.
• Support ABM campaigns for priority accounts and work with Content and Design teams on messaging and assets.
• Experiment with messaging, offers, creative and channel performance to maximise efficiency.
• Leverage AI tools to accelerate campaign execution and workflow optimisation.

Required profile

• 5+ years of experience in B2B growth, demand or performance marketing.
• Proven track record managing paid acquisition on LinkedIn, Google or Meta.
• Strong grasp of growth fundamentals: funnels, attribution, experimentation and optimisation.
• Hands‑on experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
• Analytical mindset with ability to interpret data and make data‑driven decisions.
• Experience planning and executing field‑marketing events, webinars or regional campaigns.
• Excellent collaboration and written communication skills for cross‑functional work.

Required skills

• HubSpot (or similar marketing automation)
• CRM systems
• LinkedIn Ads
• Google Ads
• Meta Ads
• LLM agents / AI tools for marketing