Senior CRM & Lifecycle Manager (Email Marketing)

About the role

We are looking for a senior professional to own our email and CRM channel from strategy to execution. You will be responsible for selecting the right technology stack, ensuring deliverability, and building lifecycle flows that directly drive revenue for our AI‑powered wellness subscription service.

Key responsibilities

• Select, negotiate, and implement the ESP/CRM platform, overseeing the full launch.
• Set up and maintain sending infrastructure, including domains, authentication (SPF, DKIM, DMARC), warm‑up, reputation monitoring, and inbox placement.
• Design and implement lifecycle email flows for onboarding, trial‑to‑paid conversion, abandoned cart, payment failures, win‑back and re‑activation.
• Create segmentation and trigger logic using product and billing data, collaborating closely with the BI team.
• Own the channel’s financial impact, measuring incremental revenue, cohort LTV and retention, and reporting results.

Required profile

• Has built or substantially rebuilt email/CRM infrastructure from scratch, including ESP selection and domain setup.
• Demonstrated expertise in email deliverability, handling domain warm‑up and reputation issues.
• Background in consumer subscription models (trial‑to‑paid, renewals, churn) with ability to quantify revenue contribution.
• Self‑starter who scopes work without a detailed brief and thrives in a small, fast‑moving team.
• Fluent Russian speaker and professional English (minimum B2).

Required skills

• ESP/CRM platform implementation and integration.
• Domain authentication (SPF, DKIM, DMARC) and deliverability management.
• HTML email development.
• Segmentation, trigger logic, and workflow automation.
• BI data integration for audience targeting.

What we offer

• Mission‑driven work helping users achieve healthier lives.
• Direct impact on company growth with minimal bureaucracy.
• Competitive salary and comprehensive benefits.
• Flexible working hours and remote‑friendly environment.
• Opportunities for professional development and career progression to a CRM/Lifecycle Lead role.