Head of Customer Lifecycle & Marketing Operations

About the role

We are looking for a senior, AI‑aware marketing leader to join our Cyprus headquarters and take strategic ownership of customer lifecycle, marketing operations and long‑term customer value across our portfolio. Operating at the brand‑owner level, this is not a traditional marketing role. You will act as a strategic leader across growth, retention, CRM, automation and experimentation, translating complex customer and acquisition data into actionable commercial strategies.

Key responsibilities

• Provide strategic leadership for customer lifecycle and marketing operations across multiple brands, aligning data, product, CRM, acquisition and marketing teams around shared commercial goals.
• Develop and execute strategies to increase customer lifetime value, retention, engagement and monetisation, including segmentation, personalised journey frameworks and omnichannel automation.
• Translate behavioural, acquisition and commercial data into actionable insights, build attribution models, run A/B testing programmes and continuously optimise conversion rates across the funnel.
• Identify, implement and scale AI‑driven marketing and automation solutions, creating workflows that improve segmentation, personalisation, reporting and campaign execution.

Required profile

• Senior‑level experience in lifecycle marketing, CRM, growth, marketing operations or performance marketing.
• Strong understanding of customer lifetime value, retention, segmentation and monetisation.
• Proven experience with email, CRM, push marketing and marketing automation platforms.
• Analytical mindset with ability to turn complex data into commercial decisions, including attribution and funnel optimisation.
• Hands‑on experience with A/B testing, experimentation and automated customer journeys.
• Comfortable working across Data, Product, CRM, Acquisition and Marketing teams.
• Experience with AI tools, automation workflows or marketing‑automation technology.
• Excellent stakeholder management, communication skills and fluency in English.

Required skills

• Email marketing
• CRM platforms
• Push marketing
• Marketing automation
• AI tools
• A/B testing
• Attribution analysis
• Funnel optimisation

What we offer

• Monthly salary €4,000‑€6,500 plus a 10% bonus structure.
• Full‑time permanent contract with hybrid work model after onboarding.
• 21 vacation days plus floating days, group insurance, food and sports allowances, and a cellphone stipend.
• Monday‑Friday, 40‑hour workweek based in Limassol, Cyprus.