Lead Generation Specialist – Africa (Senior)

About the role

SoftSwiss is looking for a Senior Lead Generation Specialist focused on the African market. You will work within the Business Development team to build a qualified pipeline of operators and partners, supporting the company’s growth across the region.

Key responsibilities

• Identify and research prospective operators and partners across African markets using market mapping, desk research and industry intelligence tools.
• Build and maintain targeted prospect lists, keeping them up‑to‑date as the market evolves.
• Conduct initial outreach via email, LinkedIn and phone to generate interest and schedule qualified meetings for Business Development Managers.
• Maintain accurate records in the CRM, tracking prospect activity, lead status and source information.
• Monitor iGaming news, licensing developments and operator activity to surface new opportunities.
• Support conference and event preparation by identifying target attendees and coordinating outreach before and after events.
• Contribute market intelligence to the broader Africa go‑to‑market strategy.

Required profile

• 1–2 years of experience in lead generation, sales development or business development, preferably in iGaming or B2B SaaS/tech.
• Strong research abilities and comfort using tools such as LinkedIn Sales Navigator, CRM platforms and industry databases.
• Excellent written and verbal communication skills with confidence in cold outreach.
• Highly organized with strong attention to detail in tracking and reporting pipeline activity.
• Proficiency in English (B2 level or higher).

Required skills

• LinkedIn Sales Navigator
• CRM platforms
• Industry databases
• PipeDrive
• HubSpot

What we offer

• Private health insurance
• Sports benefits
• Comprehensive mental health program
• Free English lessons (online) and local language courses
• Paid time off and maternity leave support
• Referral program rewards
• Upskilling through internal workshops