Head of Social Media Marketing (SMM)

About the role

We’re looking for an innovative and strategic Head of SMM to lead and evolve our global social media presence across all platforms. This is a high‑impact, cross‑functional leadership role focused on performance marketing to drive full‑funnel engagement and business growth.

Key responsibilities

• Lead the social media strategy across paid channels including Meta, TikTok, Instagram, X, YouTube, Reddit and emerging platforms.
• Manage and mentor a growing team of paid media buyers, content strategists and community managers.
• Define and scale content strategy with Creative to deliver high‑converting, platform‑specific content.
• Oversee daily channel operations from publishing and moderation to media buying and campaign optimisation.
• Develop full‑funnel social programmes aligned with brand, acquisition and retention goals.
• Establish KPIs and reporting frameworks, continuously analyse performance and iterate.
• Champion community‑building initiatives, influencer partnerships and cultural moments.
• Collaborate with Creative, CRM, SEO, Product and Data teams to ensure cohesion and amplification.

Required profile

• 5+ years of social media marketing experience, with at least 2 years in a senior or leadership role overseeing paid strategies.
• Proven experience in iGaming, gaming or fintech sectors.
• Track record of managing cross‑platform strategies that drive brand equity and business outcomes.
• Deep expertise in platform algorithms, social‑first content formats and community management best practices.
• Strong performance‑marketing acumen, including ROAS‑driven paid social campaigns.
• Leadership experience building high‑performing teams.
• Excellent communication skills and ability to influence at all organisational levels.
• Bachelor’s or Master’s degree in Economics, Marketing, Communications, Business or related field.

Required skills

• Sprout (social analytics tool)
• Brandwatch (social listening platform)
• Looker Studio (reporting and data visualisation)

What we offer

• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation.
• Attractive office location and facilities.
• 24 days of vacation per year.
• Medical insurance.