Senior Performance Marketing Manager

About the role

BettingJobs is partnering with an ambitious iGaming operator to appoint a Senior Performance Marketing Manager, a pivotal hire to build its in-house paid acquisition capability from the ground up. Based in Cyprus, you'll join a business investing seriously in growth and looking for someone to shape how it acquires high‑value players.

Key responsibilities

• Launch and manage paid acquisition campaigns, with a particular focus on growing Meta and paid social
• Test and scale Google/Search, display, native and programmatic opportunities, and identify new channels
• Own campaign budgets and optimisation
• Track and report on FTDs, CPA/CAC, conversion, NGR, LTV and payback, focusing on player quality over top‑line metrics
• Collaborate with creative and social teams on ad concepts, and with Marketing Analytics on attribution and profitability
• Build the business case for specialist hires as individual channels reach scale

Required profile

• Strong, current hands‑on paid acquisition experience in iGaming, not just agency or team management
• Australian market acquisition experience strongly preferred
• Proven Meta/paid social expertise; Google/Search knowledge preferred
• Display, native or programmatic experience is an advantage
• Solid grasp of tracking and attribution
• Experience advertising in restricted or high‑risk verticals is a plus
• Strong commercial focus and the appetite to execute now and lead a team later

Required skills

• Meta (paid social) advertising
• Google Search advertising
• Display advertising
• Native advertising
• Programmatic advertising
• Tracking implementation
• Attribution analysis