Digital Marketing Analyst

About the role

We are seeking an experienced Digital Marketing Analyst to join our team and support a portfolio of clients. You will define and implement measurement strategies, build KPI dashboards, and deliver actionable performance reports across multiple channels.

Key responsibilities

• Develop technical specifications and implement analytics systems for websites and mobile apps (iOS & Android).
• Set up tracking indicators such as DAU, MAU, ARPU, retention, ROI, and campaign effectiveness.
• Automate reporting processes and create custom marketing dashboards.
• Monitor, audit, and analyze ad‑campaign results to assess efficiency.
• Provide weekly/monthly performance reports and strategic recommendations to clients.
• Produce ad‑hoc reports for traffic managers and clients as needed.

Required profile

• Minimum 3 years of experience in a digital marketing agency or client‑side analytics role.
• Strong understanding of digital marketing concepts and mobile app analytics.
• Analytical mindset with the ability to identify causes, test hypotheses, and present conclusions.
• Higher technical education (complete or incomplete) and knowledge of probability theory or statistics is a plus.
• High independence, attention to detail, and strong communication skills.

Required skills

• Appsflyer
• Adjust
• Flurry
• Google Analytics
• BigQuery (BQ)