Head of Programmatic

About the role

We are seeking a visionary Head of Programmatic to lead our high‑performing programmatic function and shape the future of digital media for scaling global brands. In this pivotal leadership role, you will completely own the strategic direction, operational excellence, and technological innovation across all programmatic channels. You will serve as a key driver of cross‑functional alignment, leading an expert team to ensure programmatic media delivers measurable, macro‑level business impact at scale.

Key responsibilities

• Drive Leadership & Team Development: inspire, mentor and grow the programmatic department, defining structures, roadmaps and hiring plans.
• Own Strategic Direction: establish long‑term programmatic strategy across display, video, native, CTV and emerging channels.
• Ensure Operational Excellence: oversee full‑funnel operations, audience strategy, platform selection, bidding frameworks and optimisation methodologies.
• Manage Performance & Reporting: create advanced dashboards and executive presentations that translate data into actionable recommendations.
• Champion Innovation: stay ahead of industry trends such as AI, identity solutions and privacy regulations while building relationships with platforms, DSPs, SSPs and ad‑tech vendors.

Required profile

• Proven Leadership: 7+ years in programmatic advertising with at least 3 years leading high‑performing ad‑tech teams.
• Ecosystem Expertise: deep knowledge of auction dynamics, identity frameworks, measurement and core ad‑tech infrastructure.
• Platform Mastery: hands‑on and managerial experience with major platforms such as DV360, Adform, The Trade Desk, Criteo and AdRoll.
• Analytical & Stakeholder Skills: ability to translate complex datasets into business growth and influence senior stakeholders.
• Adaptability: navigate rapidly evolving technologies, privacy changes and market conditions.
• Strategic Disposition: strong planning skills with a track record of pitching marketing initiatives to key stakeholders.

Required skills

• DV360
• Adform
• The Trade Desk
• Criteo
• AdRoll

What we offer

• Highly competitive executive salary package with performance‑driven bonuses.
• Full relocation support to the tech‑forward hub of Limassol, Cyprus.
• Autonomy to shape the entire programmatic function and choose cutting‑edge tech stacks.
• Collaboration with top‑tier international experts in a rapidly expanding creative agency.