Therapeutic Area Sales Representative

About the role

The Therapeutic Area (TA) Representative executes Novartis' in‑field commercial strategy for priority brands within an assigned territory. The role focuses on high‑quality customer engagement, demand generation, and achieving sales objectives while adhering to ethical and compliance standards.

Key responsibilities

• Execute the ICE field execution framework: segment customers, apply value‑based tiering, use tailored promotional content, follow data‑driven call plans, and document visits.
• Deliver compliant product promotion using the 6 Impact Behaviors (6IBs) selling model and digital tools such as RepAI, IDS+, OnCore, Veeva, and CRM.
• Act as a trusted commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.
• Collect and share field insights on customer needs, market dynamics, and competitor activity to inform cross‑functional actions.
• Collaborate with TA Marketing, Medical, Value & Access, and Execution Excellence partners while maintaining full compliance with Novartis policies.

Required profile

• University degree in life sciences, business, or a related field.
• Fluent in written and spoken Greek and English.
• Proven experience in pharmaceutical or healthcare sales with strong customer‑engagement skills.
• Ability to execute omnichannel customer journeys and work independently while collaborating across teams.
• High integrity, ethics, and compliance awareness, living by the Novartis Code of Ethics.

Required skills

• Proficiency with digital/AI sales tools: RepAI, IDS+, OnCore, Veeva, CRM.
• Analytical ability to interpret data, KPIs, and field effectiveness reports.