Head of Marketing – International Consumer Electronics Brand

About the role

ASBIS is seeking a Head of Marketing to lead the Canyon brand across more than 25 EMEA markets. You will own the brand strategy, drive demand generation, and shape the future growth of this international consumer electronics and accessories portfolio.

Key responsibilities

• Define and execute Canyon’s brand strategy and positioning across EMEA.
• Develop and lead the annual marketing plan aligned with commercial objectives and product launches.
• Drive integrated 360° campaigns, trade marketing initiatives, retail activations, and marketplace promotions.
• Lead digital, e‑commerce, performance marketing, SEO/SEM, CRM, social media, and content strategies.
• Manage and optimise the regional marketing budget to ensure strong ROI.
• Oversee content creation, creative assets, product launches, and partner enablement materials.
• Analyse market trends, consumer insights, competitor activity, and campaign performance.
• Lead, mentor and develop a high‑performing international marketing team while collaborating closely with sales and product teams.

Required profile

• Significant marketing leadership experience in consumer electronics, accessories, FMCG or a similar branded consumer category.
• Proven success building and growing brands across multiple countries and channels.
• Strong expertise across brand, trade, digital, content, social media and performance marketing.
• Commercial mindset with the ability to link marketing activities to revenue, sell‑out and profitability.
• Experience managing marketing budgets and leading multicultural teams.
• Excellent stakeholder management and communication skills.
• Fluent English; additional European languages are a plus.

Required skills

• SEO/SEM
• CRM platforms
• Social media management
• E‑commerce and performance‑marketing tools
• Content creation and management

What we offer

• Fixed schedule with competitive salary and motivation scheme.
• Opportunity to work for a financially strong, fast‑growing multinational.
• International career opportunities and continuous professional development.
• Health insurance and access to training, certification programs, events and team‑building activities.