CRM Producer – Gaming (World of Tanks: HEAT)

About the role

The CRM Producer works closely with Product, Marketing, Data and Live Ops teams to design and execute personalized communications that boost player engagement, retention and revenue for World of Tanks: HEAT. You will own the end‑to‑end CRM strategy, from lifecycle program design to performance analytics.

Key responsibilities

• Develop and maintain CRM strategy across email, in‑game messaging, notifications and other channels, covering acquisition, onboarding, engagement, monetisation and churn prevention.
• Plan, launch and optimise targeted campaigns, automated journeys and segmentation frameworks, collaborating with Creative and Content teams.
• Monitor key metrics (open rates, CTR, LTV, churn, revenue uplift), run A/B and multivariate tests, and translate data insights into actionable improvements.
• Design, test and manage campaigns on in‑house platforms, ensuring proper event tracking, tagging and integration with analytics tools.
• Partner with Product, Live Ops and Community teams to align messaging with seasonal events, content releases and roadmap priorities while ensuring GDPR/CCPA compliance.

Required profile

• Bachelor’s degree in Marketing, Business, Analytics or a related field.
• 3–5+ years of experience in CRM, lifecycle or retention marketing.
• Strong analytical mindset with proven ability to interpret user data and campaign performance.
• Excellent project‑management, communication and copy‑writing skills.
• English proficiency at minimum B2 level.

Required skills

• Proficiency with CRM tools and Customer Data Platforms (CDPs).
• Intermediate skills in Photoshop and Figma.
• UI/UX knowledge for email and notification design.
• Experience with segmentation, A/B testing and multivariate experimentation.
• Basic data querying knowledge (SQL or similar).

What we offer

• 21 days of annual leave (up to 25 days with seniority) plus personal days, birthday leave and other paid time off.
• Private health care, mental‑well‑being program, onsite gym and spa.
• Career development opportunities, fully covered English courses and internal education programmes.
• Personal gaming account, onsite canteen with subsidised meals, employee discounts and regular company events.