Brand & Communications Specialist

About the role

The Brand & Communications Specialist will work closely with the Marketing & CX Manager to shape and deliver brand, marketing and communication strategies for Toyota Cyprus, Lexus Cyprus and related products and services. Based in the Nicosia office, the role blends creativity with strong organisational and analytical abilities to bring brand stories to life across multiple channels.

Key responsibilities

• Support the development and execution of brand, model, employer branding and CSR campaigns.
• Maintain the marketing communications calendar and coordinate campaigns from briefing through delivery.
• Liaise with advertising agencies, production partners and other external vendors.
• Monitor competitor activity, consumer trends and market developments to inform decisions.
• Create and adapt written, visual and short‑form video content for diverse platforms and audiences.
• Write, edit and proofread content in Greek and English for social media, websites, newsletters and corporate communications.
• Manage social media scheduling, monitoring and reporting tools, evaluate performance and recommend improvements.
• Draft press releases, coordinate with journalists and maintain positive media relationships.
• Coordinate marketing materials across the retail network and assist in organising product launches, exhibitions and employee events.
• Lead the annual Toyota Dream Car Art Contest and other local brand initiatives.
• Analyse campaign, social media and PR performance against KPIs and maintain organised archives of marketing assets.

Required profile

• Creative mindset with strong organisational and analytical abilities.
• Excellent written communication skills in both Greek and English.
• Proactive attitude and ability to work collaboratively with internal and external stakeholders.
• Interest in automotive branding and consumer engagement.

Required skills

• Proficiency in writing and editing content in Greek and English.
• Experience with social media scheduling, monitoring and reporting tools.
• Ability to draft press releases and liaise with media contacts.

What we offer

• Dynamic and nurturing work environment.
• Competitive salary package.
• Opportunity to be part of a globally recognised automotive brand.