Head of Marketing – KEAN Project

About the role

bbf is seeking a visionary Head of Marketing to lead the KEAN Project, a flagship mixed‑use seafront development in Limassol. You will shape the brand, drive marketing strategy and ensure the project stands out in the luxury property market.

Key responsibilities

• Define and execute the full marketing strategy for KEAN, from brand positioning to campaign delivery.
• Lead creative direction, storytelling and visual identity across all materials.
• Manage media relations, partnerships and PR presence locally and internationally.
• Oversee all marketing channels, including digital, social, print, PR and events.
• Coordinate budgets, timelines and performance reporting.
• Collaborate with sales and leadership to align marketing with business goals and revenue targets.

Required profile

• Bachelor’s degree in Marketing, Communications or related field (Master’s preferred).
• 6+ years of experience leading marketing in real estate, luxury or hospitality sectors.
• Proven record of building emotionally resonant and commercially successful brands.
• Strategic thinker with strong creative instincts and operational discipline.
• Excellent communication and leadership presence.
• Fluent in English; Greek and/or Russian an advantage.