Head of Loyalty Product

About the role

inDrive is looking for a Head of Loyalty Product to own its Loyalty product domain end-to-end, reporting to the Director of SuperApp and Growth Businesses Product. The goal is to build a loyalty proposition that customers value and that measurably changes their behavior, increasing frequency, retention, cross-service engagement and customer lifetime value while keeping sustainable economics. The role leads execution across multiple teams and markets in a highly cross-functional environment.

Key responsibilities

• Own the Loyalty product strategy and roadmap, turning customer and business value into clear product priorities and outcomes.
• Design loyalty experiences and mechanics, and own the end-to-end customer journey from discovery and enrollment through earning, benefits, redemption, progress and engagement.
• Build products that improve frequency, retention, engagement and lifetime value, with clear hypotheses and success criteria.
• Partner with Business and Analytics on economics, making trade-offs between customer value, engagement, cost and long-term impact.
• Develop loyalty capabilities that work across services, journeys and markets, balancing reusable product with local market differences.
• Run a rigorous experimentation approach using behavioral data, segmentation and personalization.
• Work with Engineering, Design, Data, Marketing, CRM and other teams, managing dependencies and driving cross-team execution.
• Build and lead the Loyalty product team, and establish a measurement framework with Analytics.

Required profile

• Proven track record building and scaling consumer loyalty, membership, subscription or engagement products.
• Background in a scaled consumer technology environment such as mobility, delivery, marketplaces, e-commerce, travel or fintech.
• End-to-end product ownership from strategy and discovery through execution and measurable outcomes.
• Strong commercial judgment, understanding unit economics and LTV.
• Multi-market experience, and ability to start a product from scratch and scale it.
• Product leadership: able to lead and develop product managers and work with senior stakeholders.

Required skills

• Controlled experimentation, segmentation and behavioral data
• Cross-product and cross-market thinking
• Advantage: loyalty/membership products for a multi-service ecosystem, paid subscriptions, rewards, cashback, wallet or payments, personalization, CRM, marketplace or two-sided platform experience, and experience in emerging markets

What we offer

• Annual salary from 116,500 EUR gross; final benefits depend on location.
• Mentoring, career consulting and learning programs.
• Global Talent Exchange Program and company-wide challenges and volunteering.
• Co-financed language courses and internal speaking clubs.