Head of Video – Lead Content Strategy & Production

About the role

CoinPoker is seeking a Head of Video to shape and execute its video content strategy across long‑form and short‑form formats. Reporting to senior management, you will own the YouTube channel, Instagram Reels, Shorts and partner collaborations, ensuring each piece supports the brand and drives audience growth.

Key responsibilities

• Define and own the video content strategy, creating repeatable formats and series for both long‑form and short‑form channels.
• Lead the production team end‑to‑end, from format selection and planning through edit direction, packaging and delivery.
• Build, manage and develop editors and specialist creators, maintaining consistent briefing standards and quality.
• Oversee the long‑form to short‑form pipeline, converting long‑form assets into platform‑native clips and using performance data to guide investment.
• Produce video assets for marketing campaigns, product launches, tournament series and ambassador collaborations.
• Establish and monitor analytics frameworks for each channel, conduct regular reviews with the Head of Social and translate insights into format decisions.
• Report on content performance, audience growth and contribution to commercial objectives to senior leadership.

Required profile

• Proven track record growing audiences with both long‑form and short‑form video content.
• Demonstrated experience building and leading a video production team.
• Strong analytical mindset with ability to define metrics, interpret data and adjust strategy.
• Excellent storytelling sense across multiple platforms and formats.
• Ability to collaborate with creative, CRM, ambassador and partner teams.

Required skills