Senior Brand Designer for Krak

About the role

Payward is looking for a Senior Brand Designer to shape the visual identity of Krak, its money‑app platform. You will be the creative lead behind all brand touch‑points, ensuring a cohesive and compelling experience across digital and physical channels.

Key responsibilities

• Lead brand refreshes and evolution, owning visual identity, art direction, and design standards end‑to‑end.
• Maintain brand consistency across website, product launches, lifecycle emails, paid acquisition, organic social, app‑store assets, and events.
• Produce 3D models of the card product and other key visuals.
• Design motion systems and animations that bring the brand to life.
• Leverage AI‑assisted tools for rapid concepting and production, collaborating with video or advanced animation creators when needed.
• Develop and expand Krak’s illustration style and build a reusable library.
• Create scalable design systems, Figma component libraries, marketing templates, and localization‑ready layouts.
• Implement variable and auto‑generated asset systems, modular campaign kits, and creative automation workflows.

Required profile

• 5+ years of brand design experience in a fast‑paced fintech environment or top‑tier design agency.
• Proven ability to work across multiple teams on diverse projects in a high‑performance setting.
• Strong portfolio demonstrating detail‑oriented design, strategic thinking, and provocative creativity.
• Excellent command of typography, color, layout, and composition.
• Natural storyteller capable of presenting work, rationalising decisions, and communicating concepts.

Required skills

• 3D modeling
• Motion design and animation
• AI‑assisted design tools
• Figma
• Design system development
• Creative automation workflows